THE Rebrand

September 2021 marks Atlanta International Night Market’s first event since the pandemic so they needed a strong return back onto their social platforms.

We started with a full rebrand that introduced an updated color palette, newly designed social posts, a graphic library, and Giphys.

STYLE GUIDE

The style guide creates a clear and concise template for the brand direction that enhances the existing brand. The updated color palette displays the playful personality of AINM by incorporating existing colors from the logo and adding bright, bold colors including bright blue, wink, and fresh cut while the social media layout captures the audience’s attention through its bright color scheme and use of bold, colorful photographs and the colorful graphics allow easy additions to content designs.

CONTENT SCHEDUle

SOCIAL POST

To further push Atlanta International Night Market’s mission of inclusivity, diversity, and community, we set to include posts that encompass these traits. Thus, social media content will not be exclusively centered around the organization, but inclusive of additional content such as posts on cultural holidays. Additionally, posts will raise awareness and support through educating our followers about the holiday, event, etc. by discussing the history and importance of what the post is recognizing. 

Instagram Highlight Covers & GIPHYS

RESULTS

Our social media outreach included a 139% increase on Instagram and a 360% increase on Facebook for accounts reached, while there was a gradual increase of 128% on Instagram and a 261% increase on Facebook for content interactions over the four-week period. 

This year’s AINM exceeded expectations with over 15,000 attendees while outperforming our sponsorship mark and receiving a grant from Explore Gwinnett allowing us to continue our mission.