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Our goal was to create a campaign that promoted social distancing and show ways that Chipotle has adapted to the pandemic.

Client

Chipotle ( student project )

Team

Daranie Mor Copywriting, Illustration

Jessica Pejic Copywriting

MY ROLE

My role in this project was to design and write the copy for Chipotle’s takeout bags. The bags were used to promote the importance of social distancing while highlighting the actions Chipotle has taken to ensure the safety of its customers.

Bag Design 

Chipotle is known for its handwritten qualities. We wanted to carry this aspect of the brand into the design for their takeout bags. 

Top Half

The top of the bag has a message that stresses the need to practice socially distancing. 

Bottom Half

The bottom half of the bag highlights the many steps that Chipotle has taken to ensure the safety of its customers and staff. 

A “Roll and Go” section was included to show different ways customers could order food while limiting contact with others.