Samii
Samii is a set of utensils that uses nanotechnology to detect allergy-inducing proteins in food. Samii pairs with an app that could be used to customize the allergens needed to be detected.
CLient
Global Wellness Summit
Award
Shark Tank of Wellness Student Competition 2020
Samii was chosen from over 130 submissions from 36 countries as the first-place winner at the 2020 Global Wellness Summit in Palm Beach, Florida.
TEAM
Daranie Mor Art Direction, Brand Identity, Illustration, Product Concept, Storyboarding
Megan Ip Animation, Brand Identity, UI Design, Product Concept, Storyboarding
Krysta S. Motion Media, Video Editing, Copywriting, Global Wellness Speaker
My Role
Our group worked together to conceptualize a product for the health and wellness industry. My role in this project was to create the look of Samii. I created the majority of the illustrations used in the final product video.
Research
We gathered our information from digital surveys and face-to-face interviews.
After interviews, we realized the amount of stress making sure food is safe causes.
“Most people don’t realize how careful we have to be about food allergies in social situations.”
“I hate that I’m so emotional about the constant stress of food.”
Building the Brand
Dealing with allergies can be scary. We wanted to create a brand that talked about allergies in a friendly and approachable way.
Although Samii is meant for everyone, it was important that it was designed to be understood by children.
We created a visual system that includes an alphabet soup font, food, and other supporting visuals.