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Our goal was to create a branded game experience using Spare Snacks’ existing characters. We wanted to build a stronger connection between their characters and their audience.

Nathan Joyce was the original illustrator that worked on the Spare Snacks character design.

Client

Spare Snacks ( student project )

Team

Daranie Mor Art Direction, Concept, Prototype, Design

Jessica Pejic Concept, Design

My Role

My role in this project was to design a game using Spare Snacks’ existing characters. I worked on the gameplay, the concept/how it plays, and illustrating objects for the game.

This project is still in progress.

About Spare Snacks

Spare Snacks is a UK based company dedicated to cutting down on food waste. They take misshapen, unwanted (but still perfectly delicious) fruits and turn them into air-dried chips.

The Why

Spare Snacks currently has three different apple characters used throughout their packaging, stickers, and coloring sheets.

Creating a branded game will create a stronger connection between their target audience and the characters. This game also brings their message forward about reducing food waste.

The Game

Spare Snacks acts as a hero to misshapen fruit, and we wanted to carry that into a game experience.

In the game, we wanted the player to act as an “apple superhero.” The player’s mission is to save all the fallen, bruised apples.